By McIlwraith C. G., Cox R. T.
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Extra info for Apparent Evidence of Polarization in a Beam of -Ray
Let's say you decide that you'd like to focus on creating one site that can adapt to multiple displays. com yourself to see it in action). Ethan Marcotte, author of Responsive Web Design, provides an excellent walk-through of responsive design techniques, utilizing ► Flexible grids that expand or contract content based on screen resolution ► Flexible images that decrease in size on smaller screens or increase to a set maximum size on larger screens ► Media queries, which are elements of code that can be placed in a site's HTML and stylesheet.
As online marketplaces are constantly being reconceived, this explanation will help set expectations (for example, eBay, Amazon, and Craigslist have very different models). ► Support decision making as the user moves from learning to consider ation to comparison to purchase, with helpful content and features. ► Make use of points in the experience where cross-selling and upselling is possible, and place those suggestions in a way that is eye-catching w ith out being disruptive. ► Create a communication flow from the point of purchase through the point of delivery.
Often this is one part of an overall marketing strategy. t Deep Diving For more on designing pages to support marketing campaigns, see L a n d in g Page O p tim iz a tio n : The D e fin itiv e G u id e fo r Testing a n d T uning fo r C o n ve rsio n , by Tim Ash (Sybex, 2008). Content Source A content source site contains a store of information, potentially in several types of media (articles, documents, video, photos, tutorials), and is meant to inform, engage, and/or entertain users. Common Content Source Sites ► A company's intranet ► An online library or resource center for members of an organization ► Sites or areas of sites that are focused on providing news or frequently updated posts (large commercial blogs may fall into this category) ► Customer support centers All sites and applications have some content, of course, but some sites place a particular emphasis on the presentation and structure of their content.