By Larry Cole PhD
Addresses the becoming outdoor pressures from expanding govt legislation, environmental issues, and burgeoning public curiosity in animal-rights concerns that agriculture is at present dealing with.
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Extra info for Communication in Poultry Grower Relations: A Blueprint to Success
This grower indicated there is no sense in creating additional competition by sharing his secrets. The point is to obtain permission from the grower before sharing successful procedures with other growers. Vision Statement 3: Building a Partnership The third Grower-Relations Vision Statement was written to include the characteristics of the desired working relationship that emerged from our research with growers and company employees: trust, respect, honesty, and open communication. Each of these is defined in a manner to regulate both the grower’s and the employee’s behavior.
The formula can be written as: Perceived value = Received value Expected value Perceived value is high when you expect good service and receive it or when the services received exceed that which was expected. Conversely, perceived value is low when the services received did not reach the expected level. Suppose you call a retail establishment and the phone service received is absolutely excellent (perceived value is high). What would you expect when you walk into the store? Excellent service, right?
A serious effort to keep everyone informed requires identifying the information to be shared and developing a mechanism to ensure that it is. An important objective will include identifying breakdowns in keeping each other informed, and determining to find a way to prevent interruptions in the communication process. 3. Now, as every level of employee looks up, they all see those employees who are working closer to the grower. Ultimately the grower is included. In effect, the working relationship with the grower is the most important entity on this organizational chart, followed by levels of management.