Download Cult of Analytics: Driving online marketing strategies using by Steve Jackson PDF

By Steve Jackson

For you to comprehend and get real price out of your on-line content material you must know the way it's utilized by your shoppers. if you happen to paintings with internet analytics and on-line seek optimization, this booklet will give you the instruments and perception you want to do exactly that. much more, it is going to provide you with an actionable plan to remodel the tradition of your company into one who makes use of net analytics every day, targeting genuine adjustments you can also make on your division and tactics to rework the way in which your corporation works. With examples from dozens of businesses starting from small companies, to patron websites like Amazon, to a few of the most important businesses on the earth together with Tesco and Google, Cult of Analytics demonstrates simply how you can follow net analytics for your company. * targeted: call for from retailers for a advisor to development internet analytics into enterprise * Real-world examples express what does and does not paintings on-line to fulfill on-line company pursuits * Covers either the technicalities of internet analytics and the tactic in the back of utilizing them in a single convenient consultant to offer agents the entire photo

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Activation is typically what reach, engagement and nurture KPIs are measured against. Offline Activation is No Different Again it’s typically what you want your prospect to do but in the offline arena conversion is typically higher. Activation is always (ALWAYS) the end goal in business. You might have dozens of things at any given time that you’re measuring, but when it comes down to it your business exists to make money. Reach, Engage and Nurture elements all support the process of activating your prospect.

3 Using REAN to Help Define Your Business Case REAN Does Two Things Very Well REAN Summary Cult of Analytics Copyright © 2009. Steve Jackson. All rights reserved. 1 Developing a Reach, Engage, Activate and Nurture (REAN) model Before you set goals, objectives, define KPIs and start using web analytics, you need to understand what marketing methods you’re going to employ and how you’re going to effectively plan and measure these activities. In 2006 a model was created by Satama (now Trainers’ House) called REAN.

The analyst is flagged if the benchmark indicated there was a reason to investigate further. 4. Action. If the page views per visit have deviated you would conduct a study to examine what had occurred to make such a big difference. It may be for example that users have found some content that they were confused by and meant they were clicking through a lot more pages to find the content they were looking for. 1 What are Key Performance Indicators (KPIs)? then would be to fix the problem either by taking action directly or passing the information to the steering group to take a decision.

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