Download Mastering Web 2.0: Transform Your Business Using Key Website by Susan Rice Lincoln PDF

By Susan Rice Lincoln

I'm very joyful i purchased "Mastering internet 2.0". it's not that i am even 0.5 approach via it and already think like i've got realized a few very important ideas that would support me be a greater internet fashion designer. Susan has a transparent approach of explaining her issues, sponsored up via different professional enter so the guidelines appear very sturdy and sink in simply!

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Consumers want to be listened to rather than be listeners. They no longer want to respond to companies and their messages. They want companies to respond to them and their individual, niche needs. The fact that citizen journalists create content in droves has changed something else: people don’t look up as much to traditional media. There are alternatives to getting information from the big boys. A rampant lack of trust of professional media exists in part because we now can choose to go elsewhere, in part because of long years of abuse: We have seen fewer and fewer organizations able to continue to hold the public’s trust as trust shifts to the peer space.

In fact, online reviewers tell us they want to reward brands that perform well. This debunks a major myth about word of mouth and should encourage companies – and chief marketing officers – to be more comfortable with ‘letting go’ and inviting consumers to talk about their experiences. What you need to do So what do you need to do to use social media? You need to do all of the following: • Be prepared to give up control of the message. • Know the community you intend to participate in. • Commit resources.

There is absolutely no contact between consumer and corporation – this would not be ‘professional’. In my work over the last 20 years, I have experimented with doing the exact opposite – with brilliant results. Instead of one-way mirrors, I plunk clients and consumers in the same room on a couch like ‘real’ people. An informal setting. Around a fireplace. Or even playing sports together. Furthermore, we never talk about products and their specifications. We talk instead about life, trends and values.

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